Roy Refrigeration
Keeping It Cool with a Fresh Digital Presence

Headquarters
New Hampshire, USA
Company Size
SMB
Industry
Appliance Repair & Maintenance
The Challenge: A Website That Needed a Chill Factor
When Roy Refrigeration approached us, they weren’t just looking for a website, they were looking for a digital identity that matched their expertise.
They had the skills, the experience, and the technology to keep businesses running at the perfect temperature, but their online presence? It wasn’t quite as smooth as their refrigeration systems.
Their key challenges?
- A website that lacked modern design & usability—it needed a sleek, user-friendly interface.
- Content that felt too technical and uninspiring—it needed clear, engaging messaging.
- A lack of engaging visual assets—they needed infographics and digital billboards that made refrigeration look exciting.
Simply put, they needed a digital transformation that felt as cool, efficient, and professional as the services they offer.

The Solution: A Website & Branding That Flows Like Cold Air
We set out to build an experience that’s as smooth and efficient as their refrigeration solutions.
- UI/UX & Website Development – A modern, intuitive website that’s easy to navigate and looks just as sharp as their expertise.
- Content Design – We crafted clear, engaging, and conversion-friendly copy that speaks to their audience without the fluff.
- Infographic Design – Broke down complex refrigeration concepts into easy-to-understand, visually appealing graphics.
- Digital Billboard Content Design – Created high-impact visuals for billboards that make refrigeration look cool (literally and figuratively).
Every element of this project was about making Roy Refrigeration’s expertise shine through—in a way that’s professional, engaging, and impactful.

The Results: A Website That Feels as Professional as Their Services
- A clean, modern website that’s informative, user-friendly, and visually appealing.
- Infographics that make technical content digestible and engaging.
- High-impact digital billboard content that captures attention instantly.
Now, Roy Refrigeration has an online presence that feels just as cool, sharp, and reliable as the systems they install.
Final Thoughts: Making Refrigeration Look Cool (Literally)
Most people don’t think about refrigeration until something goes wrong—but Roy Refrigeration keeps businesses running behind the scenes.
We loved working with them to create a digital experience that’s as reliable and efficient as they are. If your website, content, or branding isn’t working as hard as your business—let’s fix that. 🚀

Christina Roy
Before working with The Complete Studio, our digital presence didn’t fully reflect the quality of our services. They changed that. Our website now looks polished, intuitive, and professional—built with both aesthetics and user experience in mind. Their content design and infographics make it easy for customers to understand what we do, and the digital billboards they designed? Absolute showstoppers. We finally have a brand presence that matches our expertise, and we couldn’t be happier. If you want a team that gets design, functionality, and branding right, this is the one!