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Sumero

Making Finance Feel Fresh, Modern, and (Dare We Say) Exciting

Headquarters

London, UK

Company Size

SMB

Industry

Cryptocurrency

The Challenge: A Strong Product, But an Outdated Digital Presence

Finance is serious business, but that doesn’t mean your brand has to feel like a stiff corporate brochure. When Sumero approached us, they already had a solid financial platform, but their branding and digital presence didn’t reflect their expertise, innovation, or trustworthiness.

Their branding felt outdated. Their website? Clunky, uninspiring, and not doing them justice. The UI lacked fluidity, the UX wasn’t intuitive, and they needed better integrations (like GitBook) to enhance functionality.

Sumero needed a brand refresh, something sleek, modern, and trustworthy. A website that didn’t just explain what they did but made people feel confident about working with them.

The Solution: A Complete Digital Overhaul

We took Sumero’s core identity and elevated it—turning their brand into something that felt professional, cutting-edge, and visually compelling.

  • Branding & Logo Refresh – We didn’t scrap their identity; we refined and modernized it, making it sharper and more impactful.
  • Website UI Design & Development – Created a clean, conversion-focused interface that made complex financial topics easy to understand.
  • SEO Optimization – Ensured Sumero ranked higher for key search terms, bringing in the right audience.
  • UX/UI Improvements – Every interaction was designed for clarity, trust, and engagement—because financial decisions require confidence.
  • Seamless Integrations (GitBook, etc.) – Integrated tools smoothly into the website, ensuring frictionless user experience for clients and investors.

The goal? Turn their digital presence from “just another finance site” into a dynamic, modern, and user-friendly brand experience.

The Results: A Brand That Speaks Success

  • A fresh, powerful brand identity that positioned Sumero as a leader in the finance space.
  • A seamless website experience that was both visually stunning and highly functional.
  • Higher engagement, more trust, and better conversions thanks to intuitive UX and optimized SEO.
  • Flawless integrations that made their platform feel smooth, not patchy.

Sumero went from having a functional but forgettable online presence to a brand and website that actually matched their financial expertise.

Final Thoughts: When Your Digital Presence Matches Your Potential

In finance, trust is everything. And trust starts with how you present yourself to the world. We didn’t just give Sumero a fresh coat of paint—we transformed their digital experience to align with their expertise, authority, and future ambitions.

If your brand feels outdated, your website isn’t converting, or your digital presence isn’t working for you—let’s fix that. Because great businesses deserve great branding.