This is a short tagline.


What we did:

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From grocery app to delivery leader

Instacart had been growing continuously since 2012, leading the grocery technology space in the US and Canada and making waves as a rising star of Silicon Valley. Then the pandemic transformed the delivery space overnight. As shopping suddenly went more online than ever, Instacart faced a rising tide of competition. The business needed to evolve—and the brand needed to set the pace. By harnessing the emotional impact that delivery makes in people’s lives, we helped Instacart expand its reach beyond groceries into the wider world of delivery services.

An ethos for evolution
We started by rallying the organisation around a single ethos of ‘Shop+Savor’, capturing how Instacart powers your shopping, so you can savor all of life. Shop+Savor speaks to Instacart’s commitment to product innovation and the emotional value its service adds to people’s lives—empowering the brand to go beyond its roots in grocery and connect users to a much wider range of products and retailers.

" I can't say enough good things about working with Keshav and team. It's my first time building a website but I also had a really clear idea of what I wanted and Keshav approached with patience, support and went above and beyond during the process. They worked really hard for me and I appreciate them fully. Highly recommend - communicative, responsive, talented and super kind. More than met my expectations and I hope to work with them again soon. '

- Danielle Paton Howe, CEO, Chapter 44

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